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- Report
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What if the Romans had invented the internet?
- 01/03/2011
Does online behaviour reflect or influence the real world?
Creative Commons, a_sorense (2010) ©Scope
Has the web really changed how we act or has it just adapted to centuries-old behaviour? Are the successful elements of the web - Facebook, blogging, YouTube and Wikipedia - actually only successful because they appeal to our basic psychological instincts?
Chris Arnold thinks so and, with reference to recent research, outlines the implications for marketers investing in social media. -
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