-
- Report
-
Ageless
- 31/01/2011
Notions of 'young' and 'old' are becoming increasingly meaningless
Christopher Allison, Creative commons (2011) ©Scope
As health and life expectancy are rising and attitudes changing, life phases are becoming longer and transitions between them blurred; chronological age is losing its meaning. Young adults are said to form a generation of ‘adultescents’, the middle-aged are ‘kidults’, and now the 70s have been dubbed the new 50s. Those born in the 1950s and 1960s don’t feel old, and are refusing to be seen the same way as their parents did when they were the same age. At the same time, new ways of thinking about age are making their way into public consciousness. -
Reports: Latest
-
Other articles
-
_80_52.jpg)
Me & the machines: wearable technology
14/06/2013
With half a billion wearable devices shipping in the next few years, soon interacting with smart cities will seem as 'normal' as checking Facebook.
-
How people are transforming houses into homes
12/06/2013
In response to increasingly fluid definitions of home, people are projecting their identities onto their living spaces by curating, remixing and personally improving their surroundings.
-
Real emotion: the rise of reality culture
04/06/2013
With social media opening up million of little windows into the lives of others and people growing savvier about what's real and what's not, what does the future of reality culture hold?
-
Transient design: how seasonality keeps brands fresh
29/05/2013
Amidst the increasing consumer demand for novelty and personalisation, how can brands engage and stay in sync with their customers' individual and unique universes all year round?
-
No more heroes
17/05/2013
As constant media scrutiny increasingly highlights celebrities' imperfections, is the relationship between brands and their penitent endorsers changing?
-
Evolving the magazine: how publishers are diversifying
10/05/2013
'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand.
-
Premium vs luxury: how luxury is fighting back
02/05/2013
With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?
-
Making social media work for retail
25/04/2013
More and more retailers are embracing social media, but it's still an uncertain territory. Should it be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?
-
