Repackaging luxury

Report
- Repackaging luxury
- 12/11/2010
- Tom Crawford


Kenzo Flower’s reusable and refillable perfume bottle Creative Commons, Tangi Bertin (2006) ©

Scope
The worlds of sustainability and luxury are often at loggerheads with one another. Where one is built around consuming less and using resources more intelligently, the other often celebrates exuberance and hedonism; regardless of the wider cost to people or planet. Yet with the rise of the ever-discerning consumer, and in some cases stricter legislation, luxury brands are under increasing pressure to convert environmental efficiencies into real value for their customers. Innovative packaging design offers exciting opportunities to do exactly this.

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Industry	Advertising & branding Packaging design Eco Health & beauty
Location	Global
Keywords	Natural Mindset Redefining Luxury Sustainable Capitalism Perfume Packaging Recycle Gucci Pommery Kenzo Grey Goose

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