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- Report
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Thoughts on the future of selling content: sharing and value
- 04/08/2010
People like sharing - encourage it
Creative Commons, Ed Yourdon (2008) ©Scope
Fueled by the music industry's ongoing turmoil and books going digital at a rapid pace, there is a lot of debate around how to deal with the fact that many people habitually share digital content without any of the upstream users paying for it. How can you monetize content when the copy is free?
This question is a key issue across the board, whether it's in music, eBooks, news, publishing, TV or movies. The fear is, of course, that once a digital item has been purchased by one person it can be easily forwarded to anyone else if it is in an open format, thus seriously reducing the possibility that someone else will actually pay for it. Of course, the same is true for supposedly locked or protected digital content as well - it just takes a bit longer. No more control over distribution, no more money. -
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