• Report
      • A welcome break? Motorway food in the UK

      • 02/08/2010
      • Jenny Winfield
    Beyond fuel: French service stations provide decent food and nice surroundings
    Creative Commons, pictr3d (2007) ©

    Scope
    Once UK motorways were a postwar institution, smacking of democracy and boundless, liberating car travel. When building began in the 1950s, children were taken on trips to wonder at the construction sites that would open their lives to new experiences.

    The reality today is rather more unpleasant. In perhaps some of the worst showcasing of British culture, people drive with a ‘just get there’ mentality, forgetting manners and stopping for food which Brits, in 2010’s food-centric society, would be embarrassed to call British.

    Driven by the Slow macrotrend, things are changing. We discuss the UK’s ‘motorway mindset’, explore why the French approach works so much better, and map out the opportunities for smartphones in changing roadside dining.

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