• Report
      • Boomers, Ikes and technology

      • 09/06/2010
      • Lori Bitter
    older lady on playstation
    Can't live without...my playstation?
    Creative Commons, Robin Fensom (2009) ©

    Scope
    Lori Bitter presents findings from her new research with Baby Boomers (born 1946-1964) and Ikes (the so-called Eisenhower generation, born 1928-1945) which reveal provocative differences between the generational cohorts, and also between genders, when it comes to use of technology and personal gadgets.

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