Eco then and in 2010: how will next year’s ethical buyer behave?

Report
- Eco then and in 2010: how will next year’s ethical buyer behave?
- 11/12/2009
- Chris Arnold


Budget constraints and pushy campaigns made consumers bolt the door against green in 2009 Creative Commons, maistora (2009) ©

Scope
Thought leader Chris Arnold charts the changing eco trends of the last year, including the recession’s impact on consumer ethics. As money became a primary concern, he says, cut-priced products with dubious ethical origins were bought “in denial”, and some grew tired and cynical of the ensuing guilt-ridden government campaigns. An ensuing look ahead predicts 2010 will be much brighter, with renewed consumer spending and a brand focus on the Triple Bottom Line of people, planet and profit.

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Industry	Advertising & branding Behaviour Eco Apparel retailers Food retailers
Location	United Kingdom
Keywords	Sustainable Capitalism Government Climate Change Greenwashing Cynicism Lidl Aldi Tesco’s Sainsbury’s Local Human

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