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Alex Gordon

Alex Gordon

Semiotician, United Kingdom

Dr Alex Gordon is founder and CEO of semiotics agency Sign Salad, where he helps clients including PepsiCo, Diageo, Unilever and T-Mobile understand the meaning and cultural capital behind a brand and the impact of socio-cultural change.


If you would like to find out more about Alex's availability for bespoke research, consultancy or public speaking opportunities then please contact us for further information.

“Failure to consider subtle cultural messages and codes may actually serve to undermine any positive messaging by a brand”

- Alex Gordon on 'semiotics'

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