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Sample articles

  • Expert Outlook 2017: Take Control

    Expert Outlook 2017: Take Control

    Why is snacking becoming purpose-driven? How are people taking healthcare into their own hands? And why do travel, shopping and banking need to be as simple as possible for consumers? The 2017 Expert Outlook includes ideas from 36 of the Canvas8 Network on what to expect in the year ahead.

  • How are Christmas traditions changing?

    How are Christmas traditions changing?

    ASOS launched its first ever advent calendar in 2016, promptly setting the web ablaze. But rather than having chocolates or religious imagery behind each window, it instead houses little gifts for beauty buffs. From jumpers to festive decorations, how else are Christmas traditions changing?

  • Why brands are ‘keeping it real’ in their Christmas ads

    Why brands are ‘keeping it real’ in their Christmas ads

    After a year marked by divisive rhetoric and seemingly incessant bad news, it’s unsurprising that 2016’s Xmas ads move away from the idea of magical jollity. Canvas8 spoke to Rob Thomas, founder of Practical Semiotics, to understand why the idyllic holiday montage is a thing of the past.

  • Why does misinformation spread online?

    Why does misinformation spread online?

    Trump’s Presidential win left half the world aghast, and the other half saying ‘I told you so’, raising all kinds of questions about the flow of information online. And it's led to a call for social platforms and media outlets to take some responsibility. But is it too little, too late?

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