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China's preference for sun-shielding neutral attire might extend beyond the runaway triumph of Dune: Part 2. Delving into the nation's fashion chronicles, individualism and the rise of self-expressive fashion identities have seen trends move from the big screen to real-life contexts.
From kids using their imagination to get creative with AI to brands allowing drivers to live out their dream adventures with tech, the interest in AI activations and experiences shows no signs of slowing down. Here are the top ten insights and behavioural shifts that got us talking in April.
A survey has revealed that female employees in the UK's public sector are being deprived of flexible working benefits. With the Employment Relations (Flexible Working) Act receiving royal assent, companies now have the chance to take proactive measures to address the needs of women in the workforce.
As the price tags of entertainment, holidays and travel skyrocket, Disney devotees are proving that they won't let cost dampen their magical spirit. In a world where the cost of joy is outpacing inflation, Disney fans are determined to squeeze every ounce of enchantment out of their adventures.
A Pew Research survey has revealed the ongoing tension between teenagers and parents regarding screen time, highlighting the struggle concerning adolescents' online freedom. Consequently, parents are seeking solutions to establish boundaries and safeguard their children in digital landscapes.
Period tracking, fertility info, and gender-specific care have developed as growing focuses in the health tech space. Innovations in wearables, combined with distrust in conventional medical authorities, are leading women towards a new era of taking agency over their health and wellbeing.
Cooking and foodie behaviours are big business among Gen Z. As evidenced by the rise of #FoodTok, what may have started out as a pandemic pastime and an interest in cutting back on grocery expenses has evolved into something deeper with many Zers using their culinary skills as a way to flex.
'Climate grannies' are emerging as activist leaders in environmental spaces, offering guidance and experience in direct political action. Armed with free time and income, Boomers are increasingly becoming an activist generation, looking to provide leadership to their young counterparts.
Relationship tests have taken over TikTok. As love goes digital, TikTok has become the place for young people to test their relationships with everything from the ‘bird test’ to the ‘forest test’ streamlining ways to assess compatibility in a landscape marked by swipe fatigue and digital confusion.
As US legislators consider banning TikTok, creators are anxious about disruptions to their incomes while millions of users have voiced their opposition to such a measure. Frustrated with Big Tech and governments' control of their digital lives, people may engage with the platform in inventive ways.
Being the first true digital natives, Gen Alpha is a cohort well on its way to establishing their identities online. However, this comes to the complete bafflement of Gen Y and Z, who suddenly felt the whiplash of their age when trying to comprehend Alphas’ growing digital vocabulary.