Examining what it’s like to live, work, and play in Germany, our experts guide you through the nuances that define its culture.
German retailer Rewe has opened its first fully vegan supermarket in the country, offering double the number of vegan items found in conventional Rewe’s stores. Germans are more vegan-curious than citizens of other countries, leading conventional brands to expand their offerings.
Spotting a gap in the market for competitions for the average gym-goer, HYROX has created a new discipline within the world of exercise. Creating a clear goal for amateur gym-goers and more experienced athletes, HYROX offers accessibility and community for a wide range of exercise enthusiasts.
From producing 160 million Goldbears a day to pioneering digital engagement, Haribo's century-old legacy is a testament to its enduring appeal. By blending tradition with innovation to satisfy a world craving sweetness and nostalgia, the brand has remained culturally relevant and financially robust.
A survey has shown that adults in Germany are growing concerned about the use of imported plastic waste as recycled products. At a time when eco-conscious consumers are becoming more aware of greenwashing, brands have an opportunity to prioritise and reward local sustainability efforts.
Volkswagen-backed Chinese smart EV company Xpeng Motors has announced its official entry into the German market as part of its wider European expansion. With cost concerns being a primary barrier to EV adoption, Chinese car brands offer accessible, innovative, and sustainable mobility options.
After more than 70 years, the German FA is ending its partnership with Adidas in favour of a lucrative Nike deal – but not without major backlash. The controversy highlights the emotional ties between football and national identity in Germany and the wider importance of heritage for sports fans.
Our most effective techniques, distilled into templated solutions for fast, affordable and tailored research solutions.