image-0678217991c98953e5720a7e7138ce216dde7d2c-5184x3456-jpg

Australia

Examining what it’s like to live, work, and play in Australia, our experts guide you through the nuances that define its culture.

Explore behavioural developments in Australia

image-7f9bed2dd040dc2f256e42a70a77df4312c93b74-800x456-gif

Download the Cultural Snapshot of Australia

Latest Australia articles

·
15 Apr 2024

McDonald’s uses nostalgia to bridge generational divide

signal·
15 Apr 2024

McDonald’s Australia is looking to affirm its place in culture and cross-generational relevancy with a new Big Mac ad reviving the famous Big Mac chant. The ad tracks Australians trying to remember the chant throughout the decades, leveraging humour and nostalgia to land with 2024 audiences.

report·
12 Apr 2024

Is Australia over music festivals?

report·
12 Apr 2024

Music festivals in Australia are collapsing due to environmental stressors, post-pandemic fallout, and young consumers seemingly becoming less keen to sign up for multi-day fetes. What direction will the future of live music take, and how will it adapt to the new generation’s evolving preferences?

·
12 Apr 2024

Aldi debuts streetwear for hypebeasts on a budget

signal·
12 Apr 2024

Discount retailer Aldi has launched its first branded streetwear collection, with pieces retailing for $20 or less. At a time when the cost of living crisis is still weighing on Aussies’ minds, Aldi is democratising the hype culture typically associated with luxury streetwear and exclusive drops.

·
12 Apr 2024

Aussie teachers struggle with Andrew Tate’s influence

signal·
12 Apr 2024

Popular internet personalities like Andrew Tate are having an impact in Australian schools, as teachers report struggling with students who watch his videos. The government has launched a project that works to address misinformation online around gender-based stereotypes and violence.

case study·
1 Apr 2024

Why Posse understates Paris chic for Aussie fashionistas

case study·
1 Apr 2024

Posse has become the ‘it girl’ label of choice by winning the hearts of celebrities and fashion enthusiasts globally for its sustainable ‘leisurewear.’ As high-quality, timeless products take precedence over fast-fashion fleeting styles, how did the brand build such a formidable reputation?

·
28 Mar 2024

Phenxx sparks conversations around menopause

signal·
28 Mar 2024

Despite three million Australian women affected by menopause, talking about it is still seen as taboo by many. Female-first wellness brand Phenxx set out to change that in its 'Australia's' Hottest Woman' campaign, calling attention to the hot flushes that many women suffer from.

View all

Experts on Access

Book a call with a leading expert in our network

image-d23480875c87336dacf0bc3d5f404a1167b9fcef-875x732-jpg

Macro Expert

Maxim Sharshun

Developer of a health engagement programme at Australia's leading health insurer

Maxim heads up Live Better function at Medibank, Australia's leading health insurer. His team develops and manages the world-leading currency-based health and wellbeing engagement program, and is also looking after a broad portfolio of enterprise partners ranging from global brands like Apple and Adidas to local pharmacy distributors and gym networks. Maxim is also supporting and overseeing a broad range of innovation initiatives across product and service integration, digital experiences in healthcare, and virtual care delivery.

image-4bfd5d3b9ef1d8c4ed3e0fc60e9aeec09d7a0093-2104x2039-jpg

Macro Expert

Meg Elkins

Cultural and behavioural economist

Meg Elkins is a behavioural and applied economist with research interests in both societal and cultural economics. Her research links economic impacts and how our information biases impact decision-making. Meg is a member of the Behavioural Business Lab and the Centre for International Development. She is a regular commentator for TV, radio, and print on behavioural issues and decision-making processes.

image-1b56eaa63df2d9dc2197f95f3c193160cc53c90b-3000x3750-jpg

Macro Expert

Elise Meng

Founder of APAC Gen Z research collective LU~LI.

Elise Meng is the founder of LU~LI Research, an APAC-based research agency that studies youth culture and Gen Z communities. With 24 years of experience as a professional Gen Z herself, Elise unites young strategists, researchers, analysts, and culture-ists around Asia to work together with brands that are keen to tell the real story of who they are and what they stand for.

image-0a4b7c0742c8b7af0e55047da94c9e82a24af086-600x600-png

Macro Expert

Liz Isenring

Dietitian and bestselling author

Liz Isenring is Australia’s leading research-based practising dietitian. She is passionate about helping people to be healthy via the healing power of nutrition. Dr Isenring is recognised as an international expert in health and wellbeing. She has held professor, head of programme, and associate dean roles, published over 160 peer-reviewed scientific papers, is a best-selling author, received over $4 million in research funding, and is regularly invited as an international key note speaker. She also has the lived experience of improving her energy, health, and fitness and losing over 25kg (50 pounds) gained during her busy professional and family roles.

image-ead1aa99bfa2795a047d43a1ccd95d77969e5ec5-2640x3300-jpg

Industry Influencer

Dr. Dori Tunstall

Expert in anthroplogy and organisational transformation

Dr. Elizabeth (Dori) Tunstall is the first Black person to hold the position of dean of design in the world. She is a recognized figure in the decolonization of design for organizational transformation. She previously taught at Swinburne University in Australia and wrote the biweekly column "Un-Design" for The Conversation Australia. She also taught at the University of Illinois at Chicago and organized the US National Design Policy Initiative. Industry positions have included UX strategist for Sapient and Arc Worldwide. She holds a Ph.D. in Anthropology from Stanford University.

image-d7d82a55d8426b7c129816a69529b42afd58c202-1067x1600-jpg

Sector Expert

Anastasia Lloyd-Wallis

Consumer behaviourist with a background in mathematics and neuroscience

Anastasia Lloyd-Wallis leads the consumer insights division at Retail Doctor Group, an Australia-based international retail advisory and consultancy firm. She applies a background in postgraduate mathematics to help retailers and FMCG brands model consumer personalities using neuroscience, motivations, and behaviours to develop market opportunities. Widely regarded as a go-to source on consumer behaviours and retail trends of today and tomorrow, Anastasia can tell you what your consumers can’t.

image-d26cfb01f01ff513c293e33fafc48e83d2b0674d-3280x4928-jpg

Macro Expert

David Levinson

Academic whose interests span transport, geography and economics

Prof. David Levinson teaches at the School of Civil Engineering at the University of Sydney, where he leads TransportLab and the Transport Engineering research group and directs the Master of Transport. His research interests span transport, including engineering, design, policy, planning, geography, and economics. His most recent research emphasises transport-land use interactions, accessibility, and transport system evolution.

Toolkit

Bespoke solutions

Our most effective techniques, distilled into templated solutions for fast, affordable and tailored research solutions.

Discover Toolkit