• RCA Design Interactions 2010
    • Editor's Choice

      Focus

      RCA Design Interactions 2010

      02/09/2010

      Three design graduates have taken a sideways look at technology and its implications, touching on common themes of isolation and sensory overload. These remain core considerations in a culture with pervasive communication technology.

    Latest

    • Average car age in Europe
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    • Quickfacts: Transportation

    • 02/09/2010

    • Average car age in Europe

    • The European Automobile Manufacturers Association (ACEA) has recently released statistics detailing the average car age in the EU. It's 8.2 years.

    • Buildabrand
    •  
    • Focus

    • 02/09/2010

    • Buildabrand

    • Buildabrand is a service offering businesses of all sizes, and individuals, the ability to create a brand from scratch. It taps into mainstream awareness of personal branding as a result of exposure to marketing messages.

    • Walking the Edit
    •  
    • Focus

    • 01/09/2010

    • Walking the Edit

    • Walking the Edit is an ambitious interactive project bridging the gap between on and offline media. Using a sophisticated editing algorithm and GPS-enabled iPhone app, users can generate unique, personalised film sequences on-the-fly.

    • Up-and-coming neighbourhoods
    •  
    • Quickfacts: Demographic

    • 01/09/2010

    • Up-and-coming neighbourhoods

    • Using its patented search engine, NeighborhoodScout gathered data from 10,386 American neighbourhoods situated within 20 miles of the country’s ten largest metropolitan areas, to predict where the next desirable location might lie.

    • Are you organized to succeed (or fail) with women?
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    • Leaders

    • 01/09/2010

    • Are you organized to succeed (or fail) with women?

    • Targeting women’s wallets is one thing: actually structuring your internal marketing organization to gain their dollars is another. Do you know how to start up a program that will win women for your brand?

    • Marketing to domestic dads
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    • Report

    • 31/08/2010

    • Marketing to domestic dads

    • The number of stay-at-home fathers has risen tenfold in the last decade. While women still account for the majority of primary care giving, the increase is significant. So how should brands respond?

    • Twitter's global growth
    •  
    • Quickfacts: Media

    • 31/08/2010

    • Twitter's global growth

    • Twitter has seen 109% growth since 2009 with 93 million users visiting the site in June. Indonesia, Brazil and Venezuela lead the surge in global adoption.

    • At home with dad
    •  
    • Consumer profiles

    • 27/08/2010

    • At home with dad

    • We talk to a group of fathers to see how becoming a dad has altered lifestyle and consumption patterns. Consideration is given to changes to identity and lifestyle, personal routines and consumption habits.

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