Events
Upcoming events.
Members only events
25 Jun 2024
Masculinity
How are masculine archetypes evolving? What masculinity means and how it’s performed is increasingly multi-dimensional. As a concept, it’s being creatively subverted, owned by new audiences, rejected, and re-interpreted. But at the other end of the spectrum of people’s relationships to masculinity, we’re also seeing audiences reclaim, protect, and promote a more traditional notion of masculinity. From superheroes to soft boys, from gender traditionalists to sassy babygirls – join us for an expert-led live webinar as we explore what masculinity means to people today and the tensions and opportunities around messaging, product development, and community strategy.28 May 2024
Boomers in the New Age
How are boomers influencing culture? A major intergenerational wealth transfer is in motion and boomers are reportedly hedging their children out of the housing market (again). But it’s not just their spending power that makes boomers a generation to pay attention to. On catwalks, in climate campaigning, and on TikTok, the over-60s are flexing their cultural reach and offering aspirational paradigms for younger generations. So are we really post ‘OK Boomer’? Join us for a live webinar as we explore what brands need to know about resonating with this impactful generation and get to grips with how they’re setting new cultural standards for younger generations to follow.30 Apr 2024
Sports’ New Cultural Codes
The Olympics, Euros, T20, Pickleball, women’s college wrestling, WWE on Netflix – a lot’s going on in the sporting sphere, and this summer is shaping up to be a bumper season for fans. Over the next few months, we’ll see the key ways in which sports fandom is changing, how these changes express themselves, and how people engage on new terms – whether that’s seeing sport as an anchoring point for meaning and community, as a way to reaffirm one’s true self, or as a conduit to dip in and out of other pop culture moments. Tune in for our first Canvas8 radio feature for a session that explores the new cultural codes at the heart of the sporting space and to understand how you can leverage these shifts in your longer-term strategy during the sports boost we’ll see in the months ahead.Not got your ticket yet?
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