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Is that a tastemaker in your pocket? Mobile and filtering

As the gatekeeper to the mass of data and applications, smartphones are the multitasking, multipurpose widget of the present and the future. Ilya Vedrashko explores the ways mobile technology can manage and filter the vast amounts of content available.

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3D and the Avatar effect: affinity versus utility

Following the ‘game changing’ success of Avatar, Dipak Nayar examines whether Digital 3D genuinely heralds ‘the dawn of a new era...which will advance the timeless and global art of storytelling.’

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Neuromarketing: the science of reading consumer minds

Neuroscience has been evolving and the application to market research is more useful now than it has ever been. What can looking into the brain of consumers teach us? Stats from the Super Bowl analysed and what’s coming in the future.

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Public by default

Attitudes to privacy have evolved along with the explosion in social media, and the resulting interplay reflects the maturation of a new, informed kind of trust that rests on mutual exchange of information between consumers and brands.

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Media blurring, product placement and successful mobile advertising

Mobile media is changing our consumption of content and accelerating the blurring of the lines between advertising, games and programs. Trevor Lloyd Jones delves into the secrets of successful mobile content.

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The death of the middle: be broad or be niche but don’t be in-between

Where does your brand sit on the sliding scale of broad to niche, blockbuster to long tail, collective to individual? Chances are that if it sits anywhere in between your profit margins are suffering.

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Miaosha, the Chinese e-tail phenomenon

Price-drop retail strategy miaosha attracts huge numbers of Chinese shoppers to a site at a specified time, all vying for a cut-price retail ‘prize’.  Joel Backaler charts the rise of the trend, and outlines the benefits to brands.

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Gaming the system: how play engages us more each day

Jason Della Rocca explores the industries incorporating elements of play to make the brand experience more enjoyable. From films to cars, “systems-level thinking” is impacting product design and affecting consumer behaviour.

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Thought Leader forecast 2010

Before the Christmas break we asked a selection of our Thought Leaders for their pick of 2009’s trends. Now they share their predictions for 2010, touching on media, retail, luxury and eco.

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2009: a year in review

Six Canvas8 Thought Leaders share their thoughts on the trials and tribulations of the last 12 months. Unsurprisingly, the impact of the recession dominates trends – but tough times breed innovation.

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Technology for the ageing market

By next year, one third of the US population will be over 50. These Baby Boomers are a powerful demographic, but 'old tech' prototypes have yet to capture the silver dollar. Do boomers need custom, simple tech? Or is it a bit patronising?

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E-tail to retail: online moves onto the high street

Current retail trends predict that researching online but buying offline will represent 40% of retail sales by 2011. Now, a handful of online retailers are capitalising on this forecast by launching on the high street.