Reports: Latest

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Is that a tastemaker in your pocket? Mobile and filtering

As the gatekeeper to the mass of data and applications, smartphones are the multitasking, multipurpose widget of the present and the future. Ilya Vedrashko explores the ways mobile technology can manage and filter the vast amounts of content available.

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Green UK and the new austerity

Even if government claims that the recession is over are to be believed, people are still feeling the pinch. How is this affecting their commitment to ethical and how does the new austerity impact on all shades of the green consumer?

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New aesthetic and emotional food values

Dining out is an attainable luxury which spawned a new consumer group, one who will choose The French Laundry over a new Prada handbag. Kristina Dryza identifies some of the new aesthetic and emotional values being appreciated by food lovers.

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Brand publishing and owning the customer experience

As more consumers tweet about their experiences, brands risk losing control of their message. Is this a bad thing? Trevor Lloyd Jones examines the meaning and implications of the shift from passive to active consumption.

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The death of the middle: be broad or be niche but don’t be in-between

Where does your brand sit on the sliding scale of broad to niche, blockbuster to long tail, collective to individual? Chances are that if it sits anywhere in between your profit margins are suffering.

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Miaosha, the Chinese e-tail phenomenon

Price-drop retail strategy miaosha attracts huge numbers of Chinese shoppers to a site at a specified time, all vying for a cut-price retail ‘prize’.  Joel Backaler charts the rise of the trend, and outlines the benefits to brands.

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Thought Leader forecast 2010

Before the Christmas break we asked a selection of our Thought Leaders for their pick of 2009’s trends. Now they share their predictions for 2010, touching on media, retail, luxury and eco.

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2009: a year in review

Six Canvas8 Thought Leaders share their thoughts on the trials and tribulations of the last 12 months. Unsurprisingly, the impact of the recession dominates trends – but tough times breed innovation.

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E-tail to retail: online moves onto the high street

Current retail trends predict that researching online but buying offline will represent 40% of retail sales by 2011. Now, a handful of online retailers are capitalising on this forecast by launching on the high street.

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Sophistikids: marketing to little adults

Targeting amenities at children rather than their parents appears to be a new tactic for some US brands, with a succession of hospitality ventures capitalising on the trend for child-centric marketing campaigns with a sophisticated twist.

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A snapshot of teen gamers in the UK

Looking for a clearer picture on teen gamers we took to the streets of London to gather intel on who is gaming, what they're gaming on and what else is going on in their lives. We've produced an in depth profile, available free to subscribers.

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Gaming free for all: audience diversification and real-time metrics

The free-to-play model has caused major shifts in the gaming industry, not least a change in who is playing, and those looking to survive need to adopt a strategy beyond a boxed product to one which lives outside the box.