Reports: Latest

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3D and the Avatar effect: affinity versus utility

Following the ‘game changing’ success of Avatar, Dipak Nayar examines whether Digital 3D genuinely heralds ‘the dawn of a new era...which will advance the timeless and global art of storytelling.’

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Looking beyond the Indian middle class

Much attention has been paid to India’s middle class with its growing appetite for branded apparel, home décor and electronics; yet most of the population earn less than $2 per day. Meena Kadri looks further down the economic scale.

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Green UK and the new austerity

Even if government claims that the recession is over are to be believed, people are still feeling the pinch. How is this affecting their commitment to ethical and how does the new austerity impact on all shades of the green consumer?

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Gaming the system: how play engages us more each day

Jason Della Rocca explores the industries incorporating elements of play to make the brand experience more enjoyable. From films to cars, “systems-level thinking” is impacting product design and affecting consumer behaviour.

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Thought Leader forecast 2010

Before the Christmas break we asked a selection of our Thought Leaders for their pick of 2009’s trends. Now they share their predictions for 2010, touching on media, retail, luxury and eco.

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2009: a year in review

Six Canvas8 Thought Leaders share their thoughts on the trials and tribulations of the last 12 months. Unsurprisingly, the impact of the recession dominates trends – but tough times breed innovation.

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Slowing down: the impermanence backlash

We've covered the rise of impermanence as a rising cultural trend. Now we look at its antithesis: the slow movement, which has permeated the real world and is moving online, characterised by skill, consideration and a distinctly human filter.

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Is the world really dreaming of a green car?

“Can the lure of the environmentally friendly vehicle outweigh the desire for all the raw power of the petrol engine?” is the question Synovate asked respondents to forget about money for a moment and tell us whether they would buy green, dream or in between.

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The authentic dollar: the secret of the anti-marketing market

Editor of Sustained magazine David North outlines the importance of authenticity in an era which has seen an increasing backlash against consumer culture - supported by a case study of the Santa Fe Natural Tobacco Company.

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Healthy eating: the honest opportunity for brands

Despite this age of austerity, when it comes to food, healthy eating is still top of consumers’ agenda. For brands this is an opportunity to build trust and long-term relationships with consumers.

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Panasonic's eco ideas a step towards a greener future

Panasonic Corporation states their green commitment in their new report Eco Ideas 2009, which includes details of company-wide green initiatives, carbon reductions and future clean-tech innovation.

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Growing local, foraging and the rise of the co-op

Consumers of organic food are loathe to give it up, regardless of cost. What this means, says Ysanne Spevack, is the rebirth of resourcefulness in the US and UK: growing your own, foraging, and co-op schemes with friends and neighbours.