Reports: Latest

Report

Is that a tastemaker in your pocket? Mobile and filtering

As the gatekeeper to the mass of data and applications, smartphones are the multitasking, multipurpose widget of the present and the future. Ilya Vedrashko explores the ways mobile technology can manage and filter the vast amounts of content available.

Report

What are the triggers for mobilising people?

To understand the forces at work in mobilising large groups it is important to recognise the human triggers for joining them in the first place. How can brands mobilise groups to their benefit and engage people with their brand?

Report

Public by default

Attitudes to privacy have evolved along with the explosion in social media, and the resulting interplay reflects the maturation of a new, informed kind of trust that rests on mutual exchange of information between consumers and brands.

Report

Media blurring, product placement and successful mobile advertising

Mobile media is changing our consumption of content and accelerating the blurring of the lines between advertising, games and programs. Trevor Lloyd Jones delves into the secrets of successful mobile content.

Report

Brand publishing and owning the customer experience

As more consumers tweet about their experiences, brands risk losing control of their message. Is this a bad thing? Trevor Lloyd Jones examines the meaning and implications of the shift from passive to active consumption.

Report

The death of the middle: be broad or be niche but don’t be in-between

Where does your brand sit on the sliding scale of broad to niche, blockbuster to long tail, collective to individual? Chances are that if it sits anywhere in between your profit margins are suffering.

Report

Gaming the system: how play engages us more each day

Jason Della Rocca explores the industries incorporating elements of play to make the brand experience more enjoyable. From films to cars, “systems-level thinking” is impacting product design and affecting consumer behaviour.

Report

Thought Leader forecast 2010

Before the Christmas break we asked a selection of our Thought Leaders for their pick of 2009’s trends. Now they share their predictions for 2010, touching on media, retail, luxury and eco.

Report

2009: a year in review

Six Canvas8 Thought Leaders share their thoughts on the trials and tribulations of the last 12 months. Unsurprisingly, the impact of the recession dominates trends – but tough times breed innovation.

Report

Technology for the ageing market

By next year, one third of the US population will be over 50. These Baby Boomers are a powerful demographic, but 'old tech' prototypes have yet to capture the silver dollar. Do boomers need custom, simple tech? Or is it a bit patronising?