Leaders: Latest

Leaders

What is interesting?

What makes something interesting? Canvas8 Thought Leader, Paul Silvia, explores some answers to this deceptively simple question.

Leaders

Ageless marketing: from goods to experiences

In her second article for Canvas8, Lori Bitter delves deeper into the concept of Ageless Marketing, arguing for a ‘self actualisation’ approach that responds to the Boomer desire for experiences over goods.

Leaders

Marketing with women to reshape your brand

What if, throughout 2010, you behaved as though all your customers were women? Mary Lou Quinlan expounds the benefits of taking a female approach - even in so-called 'male' industries.

Leaders

Design thinking and the healthy society

As debate rages around US healthcare reform, Sara Diamond examines the role of the design, technology and creative industries in creating a society of user-centric healthcare and individual wellbeing.

Leaders

Future-proofing the shopping mall: urban convergence and the wow factor

So what should landlords, retailers and brands do in the long term to ensure shopping centres are must-visit destinations? First and foremost, the emphasis needs to be shifted firmly away from just retailing product.

Leaders

Post-recession malls and the potential of pop-up

In the first of a two part series, Mandy Saven evaluates the role of the shopping mall in the light of economic hardship, looking to innovative, albeit temporary, solutions for brands wanting to make an impact.

Leaders

Digital identity management: what is reality (and why should we care?)

Image matters. And as the once-exclusive tools of impression management filter out to the digital masses, Michael Solomon documents some emerging behaviour strands and their potential impact on brand messaging, both on and offline.

Leaders

From ‘marketing bling’ to urban beauty: triggering a new notion of premium

2010 marks the beginning of a new decade and a new approach to consumption which rejects the luxury excess of the noughties. Marco Bevolo assesses design's role in this new game of premium.

Leaders

Infinite ROI

Thought Leader Joe Pine reveals the secret of creating potentially infinite ROI with experiential strategies that pay for themselves and get customers excited about – and eager to pay for – exposure to marketing messages.

Leaders

The psychology of enchantment

We bring the year to a close with a somewhat festive take on semiotics. In an interview, Thought Leader Alex Gordon dissects the lasting impact of fairy tales on the popular psyche and their importance to brands in the current climate.

Leaders

New model army: Gen Y in 2010

UK youth expert and Canvas8 Thought Leader Ruby Pseudo reviews Gen Y in 2009, and predicts a surge in activism, optimism and expectation in 2010, as youth learn to slow down and assess their surroundings.

Leaders

The kids are OK: uncovering the new breed of Gen Y

Amidst the misguided stereotype of a flippant, media-frenzied youth, Barrie Barton introduces the radically different Gen Y subset emerging in Australia who can be identified by five key behavioural patterns.