Focus: Latest

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Lcafé

Lcafé is a so-called marketing café and the first of its kind in Japan. Its in-store product sampling concept offers trendsetting young female consumers the option to try new products in exchange for their feedback.

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25 degree Celsius

25 degree Celsius is a Singapore-based speciality cookbook store, featuring a test kitchen where customers can sample recipes prepared from the store’s extensive range of cookbooks.

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Park Slope Food Coop

Park Slope Food Coop is a food cooperative based in Brooklyn, New York, which requires its members to work in exchange for the opportunity to buy healthy groceries and eco-friendly goods at discounted prices.

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[me] & goji

[me] & goji are a small artisan company creating custom blends of breakfast cereal. The broad appeal of this seemingly niche product is testament to the consumer desire for personalised goods with expert personality.

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Scoutmob

Scoutmob is a hyperlocal Atlanta web service providing mobile and email subscribers with a daily offer sourced from local lifestyle businesses.

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Dreaming in Mono

Dreaming in Mono is a 60 minute McDonald’s advert and a massive regional campaign in Scandinavia that offers an unprecedented degree of customer immersion.

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Kunitachi Farm

Kunitachi Farm is a restaurant chain which leverages farmers’ personalities as a unique selling point, responding to the consumer desire for transparency of provenance and ecologically-farmed foods.

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The Rebel Dining Society

Part supper club, part performance, the Rebel Dining Society is a London event that takes the notion of the underground restaurant one step further, with themes and activities for guests.

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Victor Churchill

Victor Churchill is a concept butchery in Woollahra, Sydney that combines expert traditions of meat curation and culinary expertise within a boutique retail environment.

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Esloúltimo

Esloúltimo is a tryvertising retail concept which asks customers for a small fee on a regular basis in exchange for the chance to sample the latest products at a specialist Barcelona lab.

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New London breweries quench local thirst

Bigger is no longer better in the UK capital. Consumer enthusiasm for authentic, local products has seen a boom in the variety of real ales and home-distilled spirits on offer at pubs in the city.

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Niche knowledge, niche products and small touches

Niche knowledge heightens love for, and fascination with, a product. Kristina Dryza examines the ways in which brands can benefit from an obsession with detail and an eye on the niche demographic.