Focus: Latest

Focus

Heavy Rain

Heavy Rain is PS3 game designed for adults that combines a unique control system with a film-noir plot to represent a significant advance in transmedia storytelling.

Focus

The Rebel Dining Society

Part supper club, part performance, the Rebel Dining Society is a London event that takes the notion of the underground restaurant one step further, with themes and activities for guests.

Focus

Ahead PR

Launched in 2009, the AheadPR service allows DJs and record labels to promote their material online, bridging the gap between MySpace selling and professional PR.

Focus

MusicDNA

MusicDNA is an enhanced music format which enables audio to be combined with dynamically updatable media content, in a single file.

Focus

Could kiosks save offline entertainment retail?

A recent survey by Screen Digest reveals that in spite of beleaguered brick and mortar DVD rentals in the UK and Europe, the US market is on the up. This is predominantly down to a small but significant factor: the $1 a night rental kiosk.

Focus

Finding the right pitch: engaging with audio

Sound advice? Get audio into the mix. UK radio stats report a big increase in listeners over the last few years, proof that, in spite of the visual media on offer, people want multisensory experiences. Here are some of the most innovative.

Focus

Play, my way: next generation radio

Radio has never been the most democratic way of bringing music to the masses. But now, in the face of streaming mania, traditional stations are pioneering new engagement strategies that put listeners in control of the content.

Focus

Level 26

Transmedia storytelling is gaining momentum as an increasingly viable tool for audience engagement. Debbi Evans browses Level 26, a digi-novel which blends this multiplatform aspect with a ‘traditional’ media anchor.

Focus

Hollywood now: realism not escapism

In the first Great Depression, audiences craved glamour, escapism and big, gorgeous spectacles, but this time Hollywood is responding with sober documentaries, cinema verite, and low-budget indie movies with somber themes.

Focus

Music as an entertainment package

Faced with the decline of the standard music industry model, labels and artists are drastically re-evaluating the traditional album package in favour of collectible content and unusual methods of distribution.

Focus

Interactive t-shirts take 'casual' to 'cult'

T-shirts have become a billboard for innovative design and typography, now they're becoming a test bed for new communication and distribution. Publishing guru, Andrew Losowsky delves into a world where marketing spin meets spin cycle.

Focus

Production music: the rise of library composers

Quincy Jones? Take That? Ninja Tune? Library music is changing, harbouring big name production talent from the mainstream music storm - and brands are reaping the benefits. We catch up with Alex Black, Head of Media at Boosey and Hawkes.