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  • How will people take control in 2017?
  • How will people take control in 2017?
    Leonardo Veras, Creative Commons (2014) ©
Snapshot

Expert Outlook 2017: Take Control

Why is snacking becoming purpose-driven? How are people taking healthcare into their own hands? And why do travel, shopping and banking need to be as simple as possible for consumers? The 2017 Expert Outlook includes ideas from 36 of the Canvas8 Network on what to expect in the year ahead.

Location Global

In the Canvas8 Expert Outlook for 2016, ‘Mobile Moments’, we spoke to 36 sector specialists about how they thought emerging innovations would impact how we live. As predicted, successful brands were those that innovated within their customers' preferred platforms, infiltrating daily routines rather than trying to create new rituals.

Now, as we enter 2017, conversations with our experts revealed a recurring theme around a desire for people to feel empowered and in control – not surprising when ‘uncertainty’ is the word on everyone's lips. Whether that's parents using mesh Wi-Fi to cut off their kids’ internet, households monitoring energy consumption, or busy workers getting a parcel delivered to their local tube station, customers are firmly in the driving seat.

We’ll see brands stepping up to meet these demands. That may be through surprising collaborations – such as Spotify teaming up with Sonos to offer superior service – in-platform developments – like chatting to an airline on Facebook Messenger – or new business models – such as phone manufacturers letting people subscribe for five years so they can get an upgrade annually.

This year, in 'Take Control', we spoke to three experts from 12 sectors about the key themes and developments to expect in 2017. The full series of sector-specific reports can be found via the related articles below. It's available to download here.

Author
Jo Allison

Related

  • Article image 2017 Expert Outlook on Technology

    How can brands solve the problem of limited smartphone storage? What happens after AI becomes normalised? And why is design-led hardware the most effective? As part of our Expert Outlook 2017 series, we speak to three technology experts about how our devices are evolving.

  • Article image 2017 Expert Outlook on Shopping

    How do people want their parcels delivered? Do they want brands to act like mates? And how do they shop on mobile? As part of our Expert Outlook 2017 series, we speak to three experts about experiential retail, big brands taking inspiration from start-ups, and how mobile makes people impatient.

  • Article image 2017 Expert Outlook on Money

    What does open banking mean? Where will fintech disruptors strike next? And what will result from an increasing acceleration away from cash? As part of our Expert Outlook 2017 series, we speak to three experts to explore the brands and tech impacting lending, savings and payments.

  • Article image 2017 Expert Outlook on Media and Entertainment

    Why are media owners relinquishing control of content? Why are older people still picking up papers? And how is internet culture changing music? As part of our Expert Outlook 2017 series, we speak to three media and entertainment experts about how ‘Netflix and chill’ is changing.

  • Article image 2017 Expert Outlook on Leisure

    Can out-of-home leisure destinations lure people away from screens? Why does travelling like a local beat being a regular tourist? And is AR a real game-changer? As part of our Expert Outlook 2017 series, we speak to three leisure experts about what the future holds for how we unwind and explore.

  • Article image 2017 Expert Outlook on Luxury

    Should luxury brands be accessible? Should they be championing sustainability? And how can they help people save valuable time? As part of our Expert Outlook 2017 series, we speak to three experts about the value of immediacy, conscientious brands and how the luxurious save time.

  • Article image 2017 Expert Outlook on Home

    How are people furnishing their homes? What do they want in a real estate agent? And is the future of utilities green? As part of our Expert Outlook 2017 series, we speak to three home experts about space-saving furniture, emotional investment, and why people will finally switch energy suppliers.

  • Article image 2017 Expert Outlook on Getting Around

    Is urban travel transforming beyond recognition? How do big car companies feel about ride-share startups? And do we really need WiFi in our cars? As part of our Expert Outlook 2017 series, we speak to three travel experts about the future of our journeys, from A to B to beyond.