How many? The science of quantification

©Fitbit (2016)

REPORT

29 Jul 2016

Technology enables us to record and track data on almost any aspect of life – from diet to sleep, productivity to fertility. But what are the implications? Canvas8 sat down with Dr. Jordan Etkin of Duke University to find out how quantification can sometimes suck the fun out of life.

Sectors
AdvertisingEducationMental healthDiets, vitamins, and supplementsBehavioural Sciences
Location
Global

Jordan Etkin

Strava: the cycling community getting us off the couch

case study·
23 Feb 2016·
LAST UPDATED 13 Oct 2023

Strava, the socially focused, GPS-powered activity tracker, has taken the fitness world by storm. It’s had an especially profound impact on the world of cycling, with thousands of riders going to extreme lengths to claim the virtual prizes it offers. But what makes the platform so addictive?

case study·
10 Mar 2016

Orangetheory Fitness: get toned with big data

case study·
10 Mar 2016·
LAST UPDATED 13 Oct 2023

Boutique fitness studio Orangetheory aims to help gym-goers lose weight, get toned, and reach their fitness goals in the least amount of time through the use of heart rate data. Why is high intensity interval training so hot right now? And can competition make working out more enjoyable?

case study·
12 Feb 2015

YOU-app: get healthier and happier one step at a time

case study·
12 Feb 2015·
LAST UPDATED 13 Oct 2023

Setting unrealistic goals is something we all do, especially when it comes to self-improvement. We strive to be fitter, smarter, kinder, or to eat more healthily. But shaking off old habits is hard. Sometimes we don’t even get started. Can a step-by-step app, informed by behavioural science, come to our rescue?