Global

Advertising

Citizenship

Fashion and Style

Shopping

Sustainability

Community and grassroots

Clothing, footwear, and accessories

Apparel and department stores

Behavioural Sciences

'Patagonia’s Founder on Why There’s “No Such Thing as Sustainability', Fast Company

'1% For The Planet', Patagonia

'Patagonia plans global campaign for responsible capitalism', The Guardian

'How Zara gets fresh styles to stores insanely fast—within weeks', Slate

'Is disposable fashion worth the price?', StarTribune

'Digging Beneath Patagonia’s “Don’t Buy This Jacket” Campaign', Urban Times

'Patagonia's approach to sustainability in business', The Irish Rover

'Patagonia Launches Common Threads Initiative: A Partnership With Customers to Consume Less', PR Newswire

'Quality Over Quantity: Consumers Weigh Well-Made Apparel Vs. Fast Fashion', WWD

'Patagonia Cultivating Sustainable Wool in Namesake Region', Sustainable Brands

'H&M, The Ethical Fast Fashion Leader?', Triple Pundit

'Nike Sustainability Index Favors Recycled Materials, Transparency', Earth 911

'The Levi's Brand Introduces WaterLess Jeans', Levi Strauss

'The Big Idea: The Sustainable Economy', Harvard Business Review

'A long-time leader joins the community of Certified B Corporations', B Corporation

'Can Advertising Change the World?', Harvard Business Review

In an age of fluctuating fashion trends and disposable clothing, apparel maker Patagonia is on a mission to change how people think about clothes. So what exactly are they selling?

How Patagonia is encouraging sustainable behaviour