Keeping TABS is a place where trends, anthropology, behaviour and strategy come together to offer the best culture-led behavioural insights
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If uncertainty is no longer a temporary phase but a permanent backdrop to everyday life, how is it reshaping the way we shop, spend and make decisions?
Cannes has long celebrated cinema’s glamour and creative self-belief, but this year the conversation is shaped by AI’s role behind the scenes. What does its growing presence mean for creativity?
Asian sports fans are in the middle of a transition. No longer satisfied with the sidelines, they seek more opportunities to engage with sports. Fans champion homegrown heroes and enrich new but thriving local sports scenes. How can brands tap into this now to ensure loyalty from fans in the future?
Millennial-coded aesthetics and moments are on the rise – but what’s fuelling this shift back to a millennial pink-tinged past that feels increasingly hard to leave behind?
From runfluencers to Hyrox, fitness has become something to watch as much as to do. As self-optimisation turns into performance, a backlash is building – but when did working out stop being personal and start becoming something we perform?
In our new series, we sit down with teams from across Canvas8 to see what a day in their lives looks like. First up is our intern Tessa Mullen. From decoding Chinese slow-crafts to UK grocery trends, Tessa shows us why curiosity always beats a spreadsheet when it comes to human behaviour.
Loyalty is evolving: while die-hard fans have traditionally taken centre stage, casual fans are growing in both number and spending power, embracing a fandom that is more fluid, selective, and culturally driven than ever. How can brands connect with them today?
Why should brands focus on the 'why' behind AI, and not just the tools? Can brands embrace AI as a creative thought partner? And where are the biggest opportunities to use AI in the workplace? Sabrina Godden-Tuma, Global Creative Director at Vodafone, explores the future of creative AI.
With so much going on, it’s hard to keep track of endless shifts in relevance and to make sense of whether something truly is era-defining. Our Best of Insights awards recognises 20 products, people and campaigns that broke through and mattered – and analyses how they did it.
TikTok finance influencers have gained popularity among Gen Z by offering advice on how to achieve quick wealth. As economic insecurity heightens anxiety within this generation, young people are increasingly seeking alternative sources of guidance to navigate and overcome a flawed system.
Stores that sell animation and gaming merchandise are becoming increasingly popular among Chinese youth as spaces to connect with like-minded peers. With fandoms serving as an essential source of community for Gen Z, 'Guzi' stores are attracting interest by fostering connection and belonging.