China's Second Wives
REPORT
15 Feb 2011
China's Second Wives

Tom Doctoroff positions China's mistresses against a deep-rooted set of cultural values, including the distinction between marriage and sex and the practical rather than romantic nature of the relationship 'transaction'.

Tom Doctoroff

Tom Doctoroff is a global thought leader in East and West consumer behaviour and the best-selling author of Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing, What Chinese Want, and Billions. He is also the former CEO of J. Walter Thompson.