Bricks and clicks: delving into inline retail strategy
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REPORT
14 Jul 2010
Bricks and clicks: delving into inline retail strategy

There's a false dichotomy between e-tail and retail. Building on Mandy Saven's recent report, Michael Solomon takes a closer look at the mechanics of shopper interaction and technology’s potential in the purchase process.

Michael Solomon

Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to Forbes.com, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.

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